The Goal
My client, an established B2B company in a traditional US industry, had neither a website nor a social media presence. Like many businesses in long-established industries, the company was struggling to attract new talent, and a noticeable share of working hours went into repetitive, redundant tasks.
The goal was to become visible online, appeal to job seekers and take pressure off the team in its day-to-day work.
The Approach
Be visible where people are searching. I built a website and social media channels that showcase the company and its work and speak directly to potential applicants. Search engine optimization ensures the company shows up for relevant searches.
Speak the industry's language. In a conservative environment, trust and a down-to-earth tone matter more than polish. The website and content are therefore clear, factual and close to the company's everyday work.
Modern tools against duplicate work. Wherever tasks were being repeated, digital tools were introduced to simplify workflows and cut down on manual duplicate work.
The Result
Within two months of launch, 65 new job applications came in, for a company that had previously been practically invisible online. At the same time, the team won back time that had previously gone into redundant work.
The project shows that digitalization pays off even in conservative industries, as long as it is tailored to the company's actual problems.
“We did not have a website or even a social media presence before and Launhardt Consulting delivered both and more! Great job. Highly recommended!”